The New York University psychologist Jonathan Haidt has made a compelling case that moral differences drive partisan debates over scientific issues.
http://reason.com/archives/2012/04/10/born-this-way/singlepage
Cultural cognition refers to the tendency of individuals to fit their perceptions of risk and related factual beliefs to their shared moral evaluations of putatively dangerous activities. The cultural cognition thesis asserts that individuals are psychologically disposed to believe that behavior they (and their peers) find honorable is socially beneficial, and behavior they find base socially detrimental (Kahan, Braman, Monahan, Callahan & Peters 2010).
Download the whole paper here
http://www.culturalcognition.net/browse-papers/cultural-cognition-of-scientific-consensus.html
Most of the research on cognitive dissonance takes the form of one of four major paradigms. Important research generated by the theory has been concerned with the consequences of exposure to information inconsistent with a prior belief, what happens after individuals act in ways that are inconsistent with their prior attitudes, what happens after individuals make decisions, and the effects of effort expenditure.
https://en.wikipedia.org/wiki/Cognitive_dissonance
Belief disconfirmation paradigm
https://en.wikipedia.org/wiki/Cognitive_dissonance#Belief_disconfirmation_paradigm
Induced-compliance paradigm
https://en.wikipedia.org/wiki/Cognitive_dissonance#Induced-compliance_paradigm
Free-choice paradigm
https://en.wikipedia.org/wiki/Cognitive_dissonance#Free-choice_paradigm
Effort justification paradigm
https://en.wikipedia.org/wiki/Cognitive_dissonance#Effort_justification_paradigm
taken from: https://www.facebook.com/TeslasFSS/photos/a.251111055011941.18361947.204509983005382/369359579853754/?type=1
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